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About Us

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Before receiving a doctorate degree in Audiology at the University of South Florida, Joseph Durán started his work with hearing loss and hearing aids at a very young age at Caribe Hearing Aids in Miami. While studying at Miami Dade College, he worked as a Hearing Instrument Specialist and realized his passion for the field. He felt the need to continue his studies and found that Audiology, encompassing hearing and balance disorders, brought him the satisfaction he was looking for. It afforded him the opportunity to not only help patients with hearing loss, but also those suffering from dizziness, vertigo, and imbalance. Joseph had the opportunity to sharpen his skills as an audiologist at the University of Miami Ear Institute.

His sister Yvette, who also started working at Caribe Hearing Aids at a young age, “did not think I would spend most of my life in this industry.” But while studying Accounting at Florida International University (FIU) she also studied for and received a license to sell and dispense hearing aids. After graduating from FIU she decided to continue working at Caribe and applied her accounting knowledge to the administrative side of the business. Joseph and Yvette both grew up in Miami. Born of Cuban parents, Dr. Durán and his sister Yvette are fluent in Spanish and English. “This is our home, we know the people and we understand their needs”, commented Joseph Durán, Co-President and Director of Audiology of New Generation Hearing Centers. Based on their years of involvement with the sale of hearing instruments, the Durán’s have been able to keep their finger on the pulse of any and all new technological advancements in their field.

They are able to empathize with their patients and understand how hearing loss, when untreated, can lead to other health related problems such as stress, fatigue, decreased self-confidence, and in extreme cases, depression. The transition from analog to digital technology in the last 10 years has completely changed the menu for hearing aids. “Now our patients have more options,” affirmed Yvette Durán Someillán, Co-President and Director of Operations of New Generation Hearing Centers. Since the appearance of digital hearing aids, open fittings, and Bluetooth compatibility (technology that allows for cordless communication between hearing aids and cell phone or other electronic devices), many people with hearing difficulties feel more comfortable wearing them.

Digital hearing aids, in comparison with analog systems, are extremely flexible in terms of programming. Since they come equipped with computer chips, environmental sounds can be adjusted automatically. Wearing a hearing aid is no longer cumbersome or a nuisance, hearing aids are now discreet and can be fit to suit any lifestyle. That has allowed me to offer made-to-order hearing aids to my patients,” explained Dr. Durán.

For example, one of his patients is a teacher and reported difficulty hearing the students sitting in the last row of his class. Dr. Durán programmed his hearing aids to allow this patient to hear those students by simply pressing a button. When not in class, the patient only has to touch the same button again for the hearing aid to function properly in other situations. The Duráns said “We believe we are giving a much needed service in an area we know and love”.